In my Public Relations Research class I have been asked to keep a blog throughout the semester regarding PR research issues and something I am interested in. My focus in PR is media relations and agency PR, so I have decided to direct the focus of my blog to the media. In my blog I will discuss different media issues that occur in the US regarding media entertainment, fashions, news, public figures, politics and whatever else seems to strike a problem that could have been prevented.
Earlier in the week we read a PR News article titled "Measurement, Social Media Big PA Hurdles". It discussed how one of the biggest challenges for public affairs professionals is measuring the efforts of social medias, (i.e Facebook, Twitter, Blogging). Today I came across a post titled "Social Media Reality Check 2010", this post was from a blog created by Paul Seaman, a PR professional from Switzerland. He talks about how social media is not so "glossy" anymore in the UK because it is hurting business personal and political reality.
(Link to Paul Seaman's post- - > http://paulseaman.eu/2010/02/social-media-reality-check-2010/)
In the United States we have celebrities, companies, different publications and even President Obama using social media websites like twitter. In the past few years at my University I have learned that these social media websites are one of the fastest tools to primary research for projects. Even at my internship this past summer I used Facebook to send out surveys. Every day on popular media blogs like "Perez Hilton" or "TMZ" there is a new blast about someone in the media tweeting something that could potentially get them into some trouble. Will these public officials need to shut down their twitter accounts? Or will they just need better publicists?
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